CBS-Thursday Night Football
These minute-long topical animated segments are played each Thursday night before the NFL game. Given the explosive and unpredictable nature of the NFL games the project was set up to keep the subjects fluid, thus allowing CBS to highlight the most pivotal players or matches in a given week.
While football graphics tend to be skewed toward testosterone and in-your-face 3D, We steered away from that and treated this project more like weekly independent films. Juggling styles, tones, and these animated techniques has allowed us to properly spotlight each week’s story, while also allowing them to juggle the pressures and perils of creating on a tight deadline.